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La Chinata Chamberí joins the network of Oleotecas

In the heart of Madrid, next to the Plaza de Quevedo is located The Chinata Chamberi, at number 4 of Calle Bravo Murillo in an area “Very suitable for the product of the Extremaduran firm, with a wide segment of the population with a medium-high purchasing power” it states Aurea Garcia Alcubilla that next to Francisco Leno, They will take the reins of the new establishment that opens its doors to the public next Monday, December 10, after a busy set-up of the store.

 

The establishment is located in one of the most privileged areas of the city as it is a very active commercial enclave, where large franchises of various kinds proliferate, making the place very attractive for this new business journey, thanks to the inexhaustible daily traffic of people.

 

product knowledge

"In my previous professional work, on some occasion, the Junta de Extremadura sent me some gifts in the form of products, many of which were from La Chinata, I have also stayed overnight in hotels in the Extremadura community where they also had them in their facilities" Áurea comments that she comes from the field of Market Research and that she has also worked as Head of Tourism in the Cantabrian town of Santilla del Mar. The culminating point to embark on this business adventure “It was listening to an interview on Cadena Ser with the manager of the Clara del Rey Oil Library”, in clear allusion to the intervention of Lola Sánchez, in the program La Ventana de Carles Francino, added also to the fact that "We ourselves already recommended the products to our relatives."

 

Despite his professional training, in the field of market research he shows "I'm surprised by everything I'm discovering, starting a business is very different from everything I knew, I learn things every day."

 

Schedules and clients

The store will open from Monday to Friday in the morning from 10:00 a.m. to 2:00 p.m. and from 4:00 p.m. to 8:30 p.m. in the afternoons from Monday to Friday. On Saturdays it will be open to the public in the morning, although during "All the Christmas period we will open both Saturdays and Sundays."  At your trial for the store “There are several possible audiences. I perfectly see anyone who is responsible for the home coming to buy products for daily use, such as hand soap, shampoo, gel, etc., then there are others more aimed at more demanding people than on everything will find an opportunity to open up to new experiences and flavors”. Not surprisingly, she herself has discovered new culinary uses “dressing a salad with olive pâté has been a real discovery for the palate, like preparing fish with truffle oil”.

 

The official inauguration of the Oleoteca will be on Friday, December 14 from 7:00 p.m., in which a tasting and tasting of products will take place, in which Áurea and Francisco plan to invite customers and friends who want to share with them such a special moment.

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