Tenth establishment in the Community of Madrid, five in the capital and five in suburban cities
Located in the largest supported street in Spain
the historical Alcala de Henares, known internationally for being the birthplace of Miguel de Cervantes one of the greatest exponents of Spanish literature, will have an Oleoteca La Chinata starting today, Wednesday, February 6. The establishment will be located in one of the most representative arteries of the city, in the 31 Calle Mayor, considered the longest arcaded street in Spain. “An area with a lot of social, cultural and commercial life" keep it up Fernando Larra Fernandez, store manager. Due to the uniqueness of the area in which it is located with a large influx of neighbors, visitors and foreign tourists, the store will open from Tuesday to Sunday in the morning and afternoon.
After a final stretch for the coming-out of the business that has been "a true madness, although with a great load of illusion"Fernando is confident in his possibilities,"It is a bit dizzy to open a business in the current situation, but I believe that crises are an opportunity, some doors close and others open”. In a generic way, it is considereda regular customer who is convinced of the brand, as a fan of gastronomy, La Chinata products are going to be very popular, my wife is also a great connoisseur of the cosmetic range”.
A traditional but technologically efficient enclave
“The building where the store is located must be about five hundred years oldFernando affirms that he considers as one of the key characteristics the existence of “three wooden beams that support the weight of the building and that are 200 years oldd”. Calle Mayor, whose origin dates back to the old Jewish aljama (group of people in Arabic) of the city from the 12th century, houses some of the most representative buildings of a city with great tourist attraction, such as the Cervantes Birthplace, one of the most visited museums in the Community of Madrid, the Hospital de Antezana and the Corral de la Sinagoga. Another of the particularities of the store is the intention of its manager to make it efficient from an energy point of view, for which it has introduced complete lighting with LED technology whose consumption is 10 times less than standard lighting.
Promotion with the Department of Tourism
The unique location of the city and its great artistic heritage make the city of Complutense an unavoidable point in the tourist guides of the capital, for this reason, according to the owner of the store "I have scheduled a meeting with the Department of Tourism of the City Council, since one of the most important tourist attractions is gastronomy, which is currently focused on pastry issues and we believe that there is a significant demand niche for other products.”, in a clear allusion to the gourmet references of the Extremaduran firm. Among other forecasts, he considers the possibility of "open an official website and make promotional videos of the store”.
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